Effy AI is the closest peer to review.center: an AI-first, SMB-priced 360-feedback tool with no seat minimums and a genuinely low entry price. The two products overlap a lot on the core review cycle. Where they diverge is what happens after the review is compiled — Effy AI turns feedback into an AI-generated report; review.center turns it into named, trackable improvement points and checks the next cycle whether each one actually happened.
| review.center | Effy AI | |
|---|---|---|
| Pricing | Public, per user: from €1.99/month, up to €7.49 with everyone in one cycle (by automation level; Continuity included from Enhanced; 10–20% volume breaks above 250 users) | Public, billed annually: $3/seat/month for one review per user per year, $6 for multiple reviews per year; free up to 5 users |
| No seat minimums / contracts | Yes | Yes — a shared strength of both products; Effy also offers pay-per-cycle |
| 360 feedback | Yes, scored against a competency work profile | Yes, with bias checks and quality nudges on reviews |
| AI feedback summaries | Summaries from Light (€2.99) up; Classic runs no AI automatically | Yes, included in the 360 tier, including the $3 one |
| 9-box grids & heatmaps | No | Yes |
| Goals, PDPs and PIPs | Improvement Points instead of goals; PIP guide, no PIP module | Goals & OKRs tier ($2/seat) adds SMART goals, PDPs, PIPs and check-ins |
| Checks if feedback led to real change next cycle | Yes — named, tracked Improvement Points, auto-evaluated the following cycle (matched / partly matched / not matched / regressed) | Doesn't document a re-check of the prior cycle's feedback; its public pages describe a summary per cycle |
| Automated follow-up cycles | Yes — Continuity add-on drafts a follow-up cycle targeting unresolved points | No equivalent published |
These two are close. If all you need is one AI-summarized review cycle at the lowest possible price, Effy AI is a fair, cheaper pick. If what you actually care about is whether the feedback changes anything — a named improvement point that gets checked again next cycle, with a follow-up cycle drafted automatically — that loop is review.center's whole reason to exist, and it's not something Effy AI's public feature list claims to do.
At the entry level, usually yes — Effy AI is free for teams up to 5 and $3/seat/month beyond that, and that tier covers one review per person per year; a second cycle moves you to its $6 tier. Its $3 tier includes AI summaries, while ours start at Light (€2.99). review.center's higher tiers (Enhanced is about €5, up to €7.49/user/month) add rating suggestions and the improvement-point follow-through loop with Continuity included.
Not that its public pages describe, as of October 2026. Effy AI generates an AI summary and report per review cycle. review.center goes a step further: it turns feedback into named Improvement Points and automatically checks, next cycle, whether each one was matched, partially matched, not matched, or regressed.